Housing Co-operative logo and website redesign

Abby Road Housing Co-operative needed a visual identity and website that reflected who they are today: a values-driven community focused on stability, shared responsibility, and belonging. The project centered on creating clarity — in both brand expression and communication — for current and prospective members.

The logo draws inspiration from the iconic Abbey Road crosswalk, reimagined through clean, geometric lines. Each bar represents an individual path — distinct yet parallel — coming together for a shared purpose. The mark balances individuality and community, expressing connection, structure, and collective progress through a simple, grounded form.

Building on this foundation, I redesigned the Abby Road website with a strong focus on usability and accessibility. The content was restructured to speak directly to the co-op’s target audience, answering common questions clearly and reducing friction for prospective members. Behind the scenes, the site was designed to be easy for the Abby Road team to update and maintain independently, ensuring long-term sustainability beyond launch.

The result is a cohesive brand and digital presence that feels approachable, transparent, and resilient — a system designed not just to look good, but to support the everyday realities of a living community.

Visit the website at https://www.abbyroadhousing.ca

Logo suite

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