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The importance of brand consistency across touchpoints

Brand consistency is not about rigidity; it's about creating a cohesive and authentic presence that resonates with your audience. Every touchpoint—from a social media post to an in-person interaction—should feel like part of the same story.

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Design, Process, User Experience, ContentTanya CampJanuary 1, 2025
Design Strategy

By applying these principles, we can create design strategies that are more effective, sustainable, and aligned with both user needs and business objectives.

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Design, Accessibility, Process, User ExperienceTanya CampSeptember 12, 2024
Moving from WordPress to Squarespace

Moving from WordPress to Squarespace can offer several benefits depending on your specific needs and goals. Here's a list of reasons why you might consider making the switch.

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WebsitesTanya CampApril 17, 2024Wordpress to Squarespace
A guide to website audits

Conducting regular audits is essential for maintaining relevance and effectiveness in the digital realm.

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User Experience, Websites, SEO, ProcessTanya CampFebruary 25, 2024
A website is your digital headquarters
A website is your digital headquarters

It's not just about having an online presence; it's about creating a digital headquarters that reflects your brand, values, and offerings.

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Design, Content, Process, SEO, WebsitesTanya CampFebruary 24, 2024
Grow your business with a Google Business Profile
Grow your business with a Google Business Profile

Boost your visibility, connect with your customers.

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SEOTanya CampFebruary 23, 2024
AI-powered content creation
AI-powered content creation

Transforming your ideas into words, with the help of AI.

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Process, SEO, User Experience, WebsitesTanya CampFebruary 1, 2024
Canva for D.I.Y. design
Canva for D.I.Y. design

A user-friendly platform that empowers entrepreneurs to unleash their creativity and elevate their brand presence.

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Design, Process, ContentTanya CampJanuary 22, 2024
Understanding the Meaning of Colour
Understanding the Meaning of Colour

Beyond its aesthetic appeal, each colour carries its own unique meaning and can evoke a wide range of emotions and associations. 

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Colour, Logos, DesignTanya CampSeptember 24, 2023
The aesthetic advantage
The aesthetic advantage

Aesthetically pleasing designs not only captivate our senses but also facilitate smoother, more enjoyable user experiences.

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Design, User Experience, WebsitesTanya CampJune 17, 2023
Keep your audience front and center
Keep your audience front and center

Prioritizing your audience's needs, preferences, and behaviors can make all the difference in achieving your online goals.

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Process, Inclusivity, User Experience, WebsitesTanya CampApril 5, 2023
RGB vs. CMYK colour
RGB vs. CMYK colour

Understanding colour modes in digital design and printing.

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Colour, ProcessTanya CampMarch 25, 2023
The essential criteria for choosing the perfect logo
The essential criteria for choosing the perfect logo

Choosing the perfect logo for your brand involves careful consideration of several key criteria.

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Design, Logos, ProcessTanya CampFebruary 27, 2023
The questions we ask before we design a logo
The questions we ask before we design a logo

Crafting identities, shaping impressions.

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Logos, ProcessTanya CampFebruary 20, 2023
The power of "listicles"
The power of "listicles"

These bite-sized, easily digestible articles have become a staple across numerous platforms, captivating audiences with their simplicity, clarity, and efficiency.

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Content, SEO, User Experience, WebsitesTanya CampJanuary 31, 2023
Design conventions for UX
Design conventions for UX

While these design conventions provide a solid foundation for website design, it's important to remember that every website is unique, and deviations from these conventions may be appropriate.

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User Experience, SEO, Process, Websites, DesignTanya CampJanuary 18, 2023
Image optimization
Image optimization

Images need to be optimized for website viewing, so that the file size is as small as possible (for quicker loading).

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Design, SEO, User Experience, WebsitesTanya CampApril 18, 2022
Animation guidelines
Animation guidelines

Animation can be a powerful tool for enhancing user experience on websites, adding flair, interactivity, and engagement.

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Design, User Experience, Content, WebsitesTanya CampApril 6, 2022
Video guidelines
Video guidelines

From product demonstrations to brand storytelling, integrating videos can significantly enhance user experience and captivate audiences.

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Content, User Experience, SEO, Process, WebsitesTanya CampApril 5, 2022
Inclusive experiences
Inclusive experiences

Acknowledging and celebrating diversity while ensuring equitable access to information and services for all.

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Inclusivity, Accessibility, Content, WebsitesTanya CampJune 18, 2021
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BUCKETDUCK INC. IS A VISUAL STRATEGY, IDENTITY DEVELOPMENT, GRAPHIC DESIGN, WEBSITE DESIGN AND SOFTWARE DEVELOPMENT STUDIO. WE ARE BASED IN EDMONTON, ALBERTA, CANADA, BUT WORK WITH CLIENTS ACROSS THE GLOBE. ESTABLISHED IN 2001.

We respectfully acknowledge that we are working on lands known as amiskwaciwâskahikan ᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ or Edmonton, which is part of the Métis Nation Homeland and is governed by Treaty 6. We are grateful for the opportunity to live, create, and share our work on this land, and are committed to understanding and respecting the diverse cultures and histories of our communities.

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