Horse Warriors rebrand

This project involved the redesign of the visual identity for Horse Warriors, a documentary series exploring the cultural significance of Indian Relay Racing, streaming on APTN+. The work included a logo redesign, cohesive identity system, tagline development, race graphics, advertising assets, and social media templates.

The identity was designed to be respectful, bold, and adaptable, functioning across broadcast, digital, and promotional contexts. Emphasis was placed on creating a system that could support episodic storytelling, cultural representation, and consistent application across platforms.

Roles: Logo design, campaign identity, print design, social media graphics
Year: 2024
Tools: Adobe Illustrator