Edmonton International Film Festival 2016
This rebrand for the Edmonton International Film Festival included the development of a new logo, sub-brand system, environmental signage throughout Edmonton City Centre, festival passes, posters, and printed programs.
The project required a visual system that could function effectively in urban public spaces, support wayfinding between venues, and remain legible across a wide range of formats and viewing distances. Emphasis was placed on clarity, consistency, and adaptability across both print and environmental applications.
Creative Direction: Miles Konrad (SnoGlobe Communications)
Design: Tanya Camp (Bucketduck. Inc.)
Models: Dion, Justine, Lianna, Mo, Russel
Hair/Make-up: Marissa Meekins
Photography by Roth & Ramberg