Some great tips in this article by James Gunter, Writer and Content Strategist, on GatherContent.com:
- Include terms in your copy that you want to rank for, but use them naturally and don’t stuff your content full of them.
- Bad content has neither a point of view nor a perspective. Make your content stand out by having a unique perspective and a recognizable voice. If your content is more interesting than other content on the same subject, you’ve got a leg up on the competition.
- When you write about a subject, use the words and phrases that one would likely use when talking about that subject. I know this seems like a no brainer, but the more you can clue Google in to the fact that you know what you’re talking about—through your consistent use of contextually relevant words and phrases—the better chance you have of Google recognizing your content as relevant and trustworthy for its users.
- Make sure you are using current grammar and spelling. This should not be a problem. However, some organizations in an effort to save money, outsource content creation. Cheap content is not always error free. I know you would never do this, but if you have low-quality legacy content on your website, this might be motivation to go back and clean it up a little.
Read the article: